Business Storytelling
How to use storytelling to engage, persuade and influence at work?
We are moving into new ways of working, living, learning and relating.
Leaders are wondering: how will we adapt, and continue to adapt through this change?
We do not have a content problem. We have instant access to almost any information you’d care to know. The challenge for us as humans is to make sense of this deluge of data and to find meaning and means to navigate through these extraordinary times. This is where, as humans, storytelling plays such a huge role.
In the corporate context, stories are critical to communicate values, visions and messages, motivate people and demonstrate ideas.
Our Business Storytelling training teaches individuals how to use storytelling strategically, to improve the impact of their communications and, with that, their ability to engage, persuade, and inspire others.
Participants will learn the best practices in global business storytelling and get an opportunity to present, be recorded and receive feedback.
Key Participant Outcomes
- Learn how to use storytelling in business to increase the impact of your communications and your ability to persuade, influence and inspire others.
- Understand what kind of stories are effective in the workplace. Learn the fundamental techniques of good storytelling. Apply visual language.
- Approach storytelling strategically, so you are telling the right story with the right message at the right time, shaping the way your audience thinks and feels, and motivating them towards a desired action.
- The core building blocks of a strong strategic story, understanding on how to develop tight, compelling plots that have good structure and flow.
- Have leadership presence, grabbing an audience’s attention and holding it.
- Master best practices for storytelling effectively online. Speak more confidently, working through nerves, disruptions, and common pitfalls.