Positive Persuasion
How to be persuasive in your communication using Aristotle’s Framework of Ethos, Pathos and Logos
Useful in presentations, pitches, speeches, town-halls as well as in day to day communication, this skill creates competitive advantage.
Positive Persuasion is structured around Aristotle’s Theory of Persuasion, which covers the science of appealing to people’s ETHOS, PATHOS and LOGOS, to effectively communicate, influence and positively persuade. Through engaging examples, stories, videos and practise, this session throws light on the techniques and scenarios in which participants can use the 3 elements, to be impactful through their communication.
How this helps your team and why it’s important
Persuasive techniques, when used correctly, and always for positive outcomes, addresses the audience’s needs, values and desires.
It ensures that the speaker develops trustworthiness and credibility in himself, and his own ideas, before selling his vision to anyone else. It also enables leaders to think both logically and with emotional intelligence, and present a well rounded plan or idea, thereby facilitating easier stakeholder buy ins.
Key Participant Outcomes
- Learn the power of being sold on your own idea/ strategy first and how to get there
- Learn to build charisma and sell your vision
- Build the art of positive pitching so it comes naturally to you in different situations
